Which is better skippable ads or non-skippable ads?

Which is better skippable ads or non-skippable ads?

Which is better skippable ads or non-skippable ads?

Skippable ads are more user-friendly. The people who do watch this type of ad are probably genuinely interested in the message, unlike users who cannot skip and merely want to watch the video content after the trailer. On the other hand, non-skippable ads do mean more people see your message and tends to be cheaper.

Which ads pay the most on YouTube?

You can see how well the different types of ads do in the ad rates. In this example, skippable video ads (purple) have the most YouTube revenue, even though non-skippable video ads have a higher CPM (red).

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